WASHINGTON — Advertising executive Karen Zuckerman has assembled a small army of college women across the country to spread the word about her ambitious Rockville, Md.-based dorm-decorating company.
Aptly called Dormify, the start-up – funded with $2 million from a dozen investors and Zuckerman herself – is going head to head with big brands like Pottery Barn, Target and Bed Bath & Beyond as it tries to capture a slice of the collegiate-spending market.
Office installation by Nikole Nelson, an alumnus of Savannah College of Art and Design. Photo by Jeff Harris.
Ask any student or faculty member about interior design education today and invariably you’ll hear about interdisciplinary collaboration—the merging of specialties—and professional interaction and experience. “Students want real world experiences,” says Cindy Coleman, director at School at the Art Institute of Chicago (SAIC). “And, more and more, students want to connect to a professional community.”
Like some of its peer institutions, SAIC has responded by incorporating project-based studios into its course of study. “In these studios, students from different disciplines work collaboratively and the outcome is often a product, built project, analysis, or public exhibits,” says Coleman.