Dormify: Working with college girls to sell style

WASHINGTON — Advertising executive Karen Zuckerman has assembled a small army of college women across the country to spread the word about her ambitious Rockville, Md.-based dorm-decorating company.

Aptly called Dormify, the start-up – funded with $2 million from a dozen investors and Zuckerman herself – is going head to head with big brands like Pottery Barn, Target and Bed Bath & Beyond as it tries to capture a slice of the collegiate-spending market.

Written By Thomas Heath Washington Post

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13 Hot Startups With Inspired Office Design

“Startup culture became known for several things over the years: hoodies, ping pong, beer consumption and really awesome offices. Amazing offices became a perk of startup life, perhaps thanks to the litany of amenities at the Googleplex.

But even if you’re not Google, you can foster a certain vibe and inspire your team with a creative, well-designed space. And the good news is, it doesn’t have to cost a fortune. We spoke with 13 startups and got the scoop on their approach to design, where they stocked up on decor and what they love most about the space. After speaking with these companies, it’s clear that the essentials for a startup office are: Writable walls, an open, lofty and well lit space, plush sofas for lounging, cleverly named meeting rooms, custom art, a homage to the city, DIY projects and of course, a kegerator.”

Written by Lauren Drell

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